Perricone MD
Concepting, Copywriting & Branding
Perricone MD is a leading skincare brand in the prestige beauty market with a global reputation for science-based, clinically effective products.
As a senior copywriter on the creative team, I crafted copy and content for D2C and retail across both the US and UK markets. Collaborating with marketing and design, I developed concepts and taglines for new product launches, integrated email and social campaigns, as well as promotional copy for e-commerce and in-store retail displays.
In addition, I was part of the launch team for “Perricone MD Skincare Chronicles” (an Instagram Live series), collaborating with key social influencers and brand experts to successfully promote new products and creative, expanding the brand’s visibility and reach while exceeding sales goals.
