Perigold
Concepting, Campaign Development & Copywriting
Perigold.com is the destination for all things luxury home—providing insider access to the world’s largest selection of designer brands and unlocking extraordinary with their expertly curated and unique collections.
As the senior copywriter on the creative team, I played an instrumental part in the brand’s refresh and editorial voice evolution, helping to redefine our brand guidelines and content strategy. From concept to launch, I collaborated with design and merchandising to craft content for global omnichannel and seasonal campaigns. Additionally, I crafted copy for website, email, social and influencer marketing assets, partnering with e-commerce to help expand brand reach and recognition.
