Spring Hill College
Integrated Branding Campaign
During Summer 2020, Spring Hill College made the decision to significantly reduce tuition and enrich their degree offerings for Fall 2021. SHC asked redpepper to create an integrated branding campaign—in the midst of the COVID-19 pandemic, the goal was to attract new students with flexible learning options and relevant content that addressed the challenges of earning a college education during a global health crisis.
In addition to a microsite, we created everything from printed collateral and campus signage to video content. As senior copywriter on a CD/AD team, I was responsible for all branding and campaign copy, as well as video concepts and scripts.
