Decibel
Branding & Website Redesign
Decibel helps teams optimize their UX with industry-leading software, analyzing every user experience and identifying frustration points. As a rapidly growing enterprise business, Decibel challenged redpepper to redefine and evolve their brand, increase conversion and set them apart from the competition—confusing, difficult-to-use analytics software.
As senior copywriter on a CD/AD team, I created branding concepts and copy for a complete website redesign and brand guide, providing Decibel with the tools they needed to match their vision—an approachable, informed voice paired with an intelligent, intuitive and accessible design. The success of the redesign and increased market visibility helped lead to its acquisition by Medallia, the leading enterprise experience platform.
